Week 9.2 "Amalga Poster"

This design is based on my earlier projects called, Amalgamated Industries. For this assignment we were given images of widgets that they distribute to other industries and were instructed to develop a simple poster design. I constructed the image in Photoshop; originally the image’s background was black with a gradient of gray. To change the background to white, I first turned the image into a smart object and by selecting the background with the magic wand tool I could isolate the background from the widget. By doing this anything I do to the image would only effect the background and not the widget itself. I then erased the background with the eraser tool so I only have the image of the widget in the document.

I then finished the project by bring the image into Illustrator and because of Illustrator’s vector system I could resize the image without losing in pixels or distortions of the image keeping the image clear and crisp. The texts were added last by positioning the text with a significant amount of space it will complement the white space and help the composition’s flow.  

Week 9.1 "Oliveight Items"

Hey, what’s going on everyone? Today I’m here to showcase two designs that represent the two companies I’ve been working.

This first design is of the Olive Eight Hotels merchandise. For this project we were instructed to develop concepts for merchandise that our given hotel may provide. I chose t-shirts, a hat, and a pair of water-skis. I chose some practical items like the hat and t-shirts to represent the typical merchandise a hotel may sell, as for the water-skis I wonted to represent some of the events that the hotel may hold and since they are located in a port city like Seattle water-skiing would best fit the settings.

As for the concept the logo and color skim are the same as the logos with a saturation difference to help the composition be less harsh on the eyes compared to the darker green in the logo. The items are all traced with the pen tool from a template and designed afterwards. Unlike the previous logo design I gave an extra design element to give the design a more edger and visual appealing to appear to target the younger audience. With the brush tool I used the chalk brush preset with a low opacity for the highlights. I believe that by applying lighter highlights to the darker elements and darker highlights to lighter elements I could get the design to pop or standout.

I chose this logo design to represent these products, because it takes up less space and is memorable when seen. The figure on the side is a scale reference to compare the sizes of the items.